Google Analytics Donation Tracking uses Google Analytics’ Enhanced E-commerce features to measure your donation campaign success.
Track user interactions with donation forms across the user’s site experience, including initiating the donation process, completing a donation, admin refunds, and more.
Tracking Donations with Google Analytics’ Enhanced E-commerce
With Google Analytics Donation Tracking you can take the guesswork out of understanding how your website visitors donate.
Enhanced E-commerce tracking is free and built right into Google Analytics.
When enabled, it captures a wealth of information about your donation transactions, including the transaction amount, traffic sources, most popular donation forms, and the number of visits made before a donor gave.
“But wait,” you ask “We don’t sell products…” That’s OK! Payments still occur and therefore transactions are made.
This means that you can leverage the power of Enhanced E-commerce tracking for donations, too!
Unlock Powerful Reporting Features
Not only do you get better transaction data within Google Analytics, but this integration also opens up access to a world of useful reports:
- Most valuable traffic sources
- Most popular donation forms
- The number of visits made before a user donates
- Which donations are refunded most
- Which donation forms have the highest conversions
